Powered by GenAI Fund BEYONDPILOT - AI FOR INSURANCE CHALLENGEINSURANCE · VIETNAM · 2026
In Vietnam, insurance is still a piece of paper you can lose. Change that by 15 October
Open scope. Open to anyone. Ten teams present live on 22 October — to the people who run Tasco’s insurance business and can actually decide.
OPEN SCOPE10 TEAMS AT DEMO DAYDECISION-MAKERS IN THE ROOM
Applications and the build period are open from 23 Sep 2026
THE CUSTOMER JOURNEY↗
MINUTES, NOT A CALL-BACKBuy
↗THERE WHEN IT’S NEEDEDCarry
↗THE SIMPLEST PARTClaim
↗23 Sep — 22 Oct 2026
Virtual + partner workshops*
PARTNERSENTERPRISE CONTEXT. TECHNOLOGY TO BUILD WITH.
Who you build with
Enterprise partners bring the use cases. Technology partners bring the tools. More organisations may join as the challenge progresses.
Enterprise partners
Technology partners
More partners will be announced as the challenge progresses.
YOUR POTENTIAL CLIENTA REAL ENTERPRISE. A REAL DECISION.
This is not a hypothetical enterprise partner
Tasco is one of Vietnam’s major multi-sector groups, listed on the Hanoi Stock Exchange. If you’ve driven through a toll gate in Vietnam, you’ve already used something they built.
The group operates across the entire life of a vehicle and its owner: automotive distribution and retail, electronic toll collection through VETC, insurance, roadside assistance, after-sales service, vehicle care and charging infrastructure. Its nationwide network of showrooms and service centres carries Geely and Lynk & Co, with Mitsui as a strategic shareholder in Tasco Auto.
Insurance sits inside that ecosystem rather than beside it. That’s why Tasco can see the customer’s whole journey — the car, the road, the service centre, the claim — instead of just the policy.
HNX: HUTVETCGeelyLynk & CoMitsui
THE OPPORTUNITYNO CASH PRIZE. A BUYER INSTEAD.
What Winning Actually Gets You
Most pilots die for one reason: the people in the room couldn’t buy anything. They liked it, they took it upstairs, and upstairs never called.
That’s the part this challenge fixes first.
The people reviewing your work can say yes
Tasco’s leadership team and the business owners who run its insurance operation are the ones setting this brief, sitting at demo day, and choosing what moves forward. The budget is allocated. The procurement path is open. Nobody has to go and ask someone.
A partner that has already done this
In September 2026, Tasco led an investment round into BonBon, a startup it first met through its own innovation programme — with GenAI Fund investing alongside. This is not a company that runs a programme for the press release and then goes quiet.
Investment of up to US$100,000
Teams that come through the pilot can be considered for investment of up to US$100,000 — on top of the commercial relationship itself.
Investment is offered at the programme partners’ discretion, following selection, due diligence and final agreement.
WHY TASCO IS DOING THIS AT ALL
Tasco’s ambition is to change what insurance feels like for people in Vietnam: protection that’s simple to buy, impossible to lose, clear to understand, and straightforward to claim. Millions of drivers currently hold a product they’re required to have and nobody has made worth wanting.
That’s the thing you’d be building. Not a feature — the experience itself.
01 / THE CHALLENGEOUR READ OF THE MARKET.
Insurance in Vietnam works. The experience around it hasn’t caught up
What follows is our read of the Vietnamese insurance market as a whole. It’s context to build from, not a description of any single provider.
Compulsory motor insurance is something nearly every driver in Vietnam has to carry. It’s mandated, strictly enforced, and priced by regulation — which means every provider offers essentially the same cover at essentially the same price.
When a product is regulated into sameness, the experience around it stops having to compete. And when the experience stops having to compete, it stops improving.
So here’s what it’s actually like to be the customer.
It's still paper
You buy a policy and you get a piece of paper. Lose the paper and, in every way that matters, you've lost the policy.
You have to carry it — or pay
If you're stopped and can't produce it, you're fined. Digital versions exist, but producing one isn't always as simple as it sounds.
People buy it because they must, not because they want to
It's a compliance purchase. There's no relationship before the sale and usually none after it.
Every product looks the same
Same cover, same regulated price, right across the market. The customer has no real basis on which to choose, and no reason to care who they chose.
Almost nobody knows what they're actually covered for
Compulsory cover handles certain situations. Plenty of others need an entirely different policy. Most people discover the difference at the worst possible moment.
Claiming means a phone call and some hope
Support runs through hotlines. From the outside, the process is opaque — you don't know where your claim is or what happens next.
None of this is any one company’s fault. It’s what a whole category looks like when nothing has forced the experience forward.
That’s exactly why Tasco is doing this. It wants to be the group that closes the gap between what insurance is in Vietnam and what it could be — digital-first protection built around the person holding it, not the paperwork behind it.
THE QUESTION
How might we make insurance in Vietnam something people are glad to hold — easy to buy, easy to carry, easy to claim?
ONE HARD CONSTRAINT
No premium discounts, cashback, or disguised price incentives. The point is to make the experience better, not to buy the outcome. Everything else is open.
02 / DIRECTIONS TO BUILD FROMBUYING. CARRYING. CLAIMING.
Eight places the experience breaks. Pick one. Or find your own
These aren’t Tasco’s requirements — they’re our read of where the biggest gaps sit, offered as starting points. Take one, combine several, or ignore all of them and make a better case.
They follow the journey a customer actually takes: buying it, carrying it, claiming on it.
Buying — getting covered should take minutes, not a call-back
Frictionless purchase and renewal
Buy, renew and pay without a queue, a call-back, or a form you fill in twice.
Understand before you buy
Explain cover in plain language, so people know what they're actually getting.
The right cover for the right person
Use consented data to fit protection to an individual driver instead of an average one.
Carrying — the policy should be there when it's needed
Proof in your pocket
Digital, instantly verifiable, impossible to lose or leave at home.
Help that arrives first
Renewal reminders and useful prompts that show up before the problem does.
Answers at the moment of need
Support through chat, voice or in-app, without a hotline queue.
Claiming — the worst day should be the simplest part
Guided claims
Tell people what's covered, what's needed, and exactly where their claim stands.
Faster assessment
Close the gap between filing and resolution.
＋
Something else entirely
Combine directions, or bring one we haven’t thought of. AI, product design, operations, or all three.
WHY EFFICIENCY MATTERS HERE
Every piece of friction in this journey costs someone money, and that cost ends up inside the price of protection. Make the end-to-end process genuinely more efficient — and richer in first-party data that customers have agreed to share — and something better becomes possible: insurance that costs less, fits the individual more closely, and is actually worth holding.
That’s the prize. Not a slicker app — a better deal for the person buying it.
03 / ELIGIBILITYJUDGED ON THE SOLUTION, NOT THE COMPANY.
You don’t need to be a startup. You need a solution that works
This is open in the way most programmes only claim to be. If you can solve the problem, Tasco wants to see it — whether you’re one person with a prototype or a software company with a product already in market. If anything, an existing product is an advantage: you can show something working on day one.
04 / THE PROGRAMMESEPTEMBER — OCTOBER 2026
Three weeks. Six fixed dates. No waiting to hear back
Key dates for the challenge.
Session details go to participants.
START ON DAY ONE
The build period opens on 23 September — the same day applications do. The written brief, FAQ and submission template are published from day one. The 7 October briefing is a mid-point deep dive with Tasco, not the starting gun. Teams that wait for it lose two of their three weeks.
23 SEP 2026
APPLICATIONS OPEN
ONLINEApplications open — and so does the build period
The written brief, FAQ and submission template are published from day one.
7 OCT · 3.30PM GMT+7
VIRTUAL BRIEFING
VIRTUALBriefing with Tasco’s business team
A mid-point deep dive. Bring questions.
15 OCT · 23:59 ICT
SUBMISSIONS CLOSE
ONLINESubmissions close
Submit your proposal, prototype or solution for evaluation.
16 OCT 2026
EVERY APPLICANT HEARS BACK
EMAILEvery applicant hears an outcome
Shortlisted or not. Nobody finds out by silence.
22 OCT · 2–4PM GMT+7
DEMO DAY
VIRTUALTen teams present live
Shortlisted teams present to the judges and Tasco’s team.
23 OCT 2026
PILOT SCOPING BEGINS
↗Pilot scoping begins
Selected teams move into pilot scoping with Tasco.
HOW SELECTION WORKS
GenAI Fund screens every submission and selects the ten teams who present. Judges and Tasco’s team score live on demo day. No submission sits in a queue for a week.
05 / THE PILOT MONTHWHAT HAPPENS IF YOU WIN.
Winning isn’t the end of it. Here’s the month that follows
Most programmes stop at the trophy and leave “next steps to be discussed”. Here’s the actual month, so you can plan the resourcing before you apply.
Selection and scoping conversation
Tasco confirms which teams it wants to take forward. You present your solution and your commercial case to the leadership team and the business owners who'd run it. Mutual NDA signed.
Bring: the demo and a one-page commercial proposalDone when: both sides agree to run a pilot
Scope lock
You and Tasco agree the exact boundary: which use case, which users, which systems, which success metrics. Data access and approvals are requested here, not later.
Bring: your integration and data requirements in writingDone when: a one-page scope both sides have signed
Build
You build against Tasco's real context in a sandboxed environment, with an assigned business owner on call.
Bring: engineering timeDone when: the core workflow runs end to end on test data
Integrate and checkpoint
Connect the agreed systems and hold a mid-point review. Anything not working by this checkpoint doesn't go into week 4.
Bring: a working demo against the agreed metricsDone when: the checkpoint review passes
Test and evaluate
Tasco's own team runs the solution against the week-one metrics, with real operational users where approvals allow. You see the results — not a verdict behind closed doors.
Bring: support and fixes during testingDone when: results are written up against each metric
Tasco decides
One of three outcomes, in writing: scale into a production pilot and commercial terms, extend on a revised scope, or stop, with the reasons. You keep the results either way.
The point of a 90-day format is that “no” arrives fast enough to be useful
Good to know
Entering a pilot is Tasco’s decision, made after demo day. One month is the target for a tightly scoped pilot — a broader scope runs longer, and the scope is agreed jointly in week 1 before anyone commits. Dates flex with the enterprise’s calendar.
MYTHS, CLEAREDWHAT’S ACTUALLY TRUE.
Five things people get wrong about this
You’ve probably been burned by something that looked like this. Fair.
Here’s what’s actually true.
WHAT PEOPLE ASSUMEWHAT’S ACTUALLY TRUE
“This is free R&D for Tasco.”
You keep your IP. Mutual NDA before any pilot, and the scope is agreed jointly in week 1 — before you commit engineering time.
“I'd never get past procurement.”
There is no RFP here. The people who set the brief and hold the budget are the people reviewing your work — that's the entire format.
“I don't know insurance.”
Most strong submissions don't start there. The written brief, the 7 October session and an assigned business owner close that gap. Bring the solution.
“Three weeks isn't enough to build anything.”
Build opens 23 September, not 7 October. And nobody's asking for production software — show what works and how it scales.
“No cash prize — so what's the upside?”
A named enterprise customer, a market, and investment of up to US$100,000 on the table for teams that come through the pilot.
06 / SUPPORTCONTEXT, TOOLS AND MENTORS.
You won’t build this blind
Briefings, workshops and partner resources to help you build something Tasco can evaluate.
Business briefing and open Q&A
Understand the journey and the operating reality behind it, from the people who run it.
Technical and business workshops
Sharpen the solution with mentors and technology partners.
Mentor access
Business and technical guidance through the build window.
Partner credits and tools
Explore resources through partner programmes, including eligible Microsoft for Startups benefits.
Partner credits, tools, pilot entry, investment and any subsequent engagement depend on selection, eligibility, due diligence and the relevant partner’s or enterprise’s terms. Selected partner workshops may take place in person; schedules go to participants.
07 / SHOW YOUR WORKIDEAS WITH A PATH TO IMPLEMENTATION.
Make it tangible
A working prototype is preferred where feasible. Show what improves for the customer, how it works, and what you’d need to test it for real.
Problem framingWho you’re helping and which friction you’re solving.
Prototype or designThe proposed experience and how it works.
Impact and assumptionsThe improvement you expect, and what you’re assuming.
Implementation needsData, integrations and enterprise support required.
Responsible designData access, consent and privacy assumptions; where staff review is needed.
Design requirements +
Proposals should avoid premium discounts, cashback, or disguised price incentives; use accurate communications without fabricated urgency; explain data access, consent and privacy assumptions; account for seasonal demand; and identify where staff review is needed.
Detailed requirements are included in the participant brief and discussed during the briefing session.
08 / THE PEOPLEBUSINESS CONTEXT. BUILDER PERSPECTIVE.
Meet the people scoring your work
Judges and mentors supporting the journey.
More judges announced weekly.
Laura Nguyen
CEO and Managing Partner, GenAI Fund
LinkedIn
Kai Yong
Partner, GenAI Fund
LinkedIn
Rizwan Hazarika
Partner, Positive Moves · Ex-Executive Director, Digital & Emerging Technology Consulting, EY
LinkedIn
David Low
Director, AI & Machine Learning, Singtel
LinkedIn
Julie Bulaklak
Startup Lead, ASEAN, Microsoft
LinkedIn
Hawkins Pham
Director, Head of VNGGames Publishing Platform, VNG Games
LinkedIn
Don Manuja Kasthuriarachchi
Head of AI and Data, Manulife
LinkedInBUILT ON COLLABORATIONA real challenge
A real challenge
A shared ambition
Tasco brings the challenge, the business context and the decision. GenAI Fund runs the programme and screens submissions. Technology partners help you build.
FAQ
The questions you’re actually asking
Do I have to work on compulsory motor insurance?+
No. The scope is open: any AI solution that makes the insurance experience better for the people using it. We publish the compulsory motor journey as a worked example because it touches nearly every driver in Vietnam — not because it’s the boundary.
Is there anything Tasco won’t consider?+
One hard constraint: no premium discounts, cashback, or disguised price incentives. The point is a better experience, not a bought outcome. Everything else is open — make the case for it.
Do I need to be a startup?+
No. Solo builders, student teams, early-stage startups, late-stage startups, unicorns, ISVs, software houses, systems integrators and enterprise teams can all apply. You’re judged on the solution, not the company behind it.
Can I apply with a product that’s already in market?+
Yes — and those submissions often do well, because you can show something working on day one. Tell us what already exists and what you’d build or adapt for Tasco.
What do I actually win?+
Teams Tasco selects go into a one-month pilot with the business owners who’d run the solution, and teams that come through the pilot can be considered for investment of up to US$100,000. The return is a named enterprise customer and a foothold in Vietnam, not a trophy. (Investment is subject to selection, due diligence and final agreement.)
Is there prize money?+
No. If a cash prize is what you’re after, this isn’t the right programme — and we’d rather you know that today than on 15 October. What’s on offer is a customer.
Do I actually get in front of anyone senior?+
Yes. Tasco’s leadership team and the business owners who run its insurance operation set this brief and are in the room at demo day. You’re not presenting to an innovation team that then has to go and ask someone.
Will I get real customer data?+
Assume not. Any development resources are subject to approval. State your data, integration and consent assumptions in your submission — that’s part of what makes a proposal credible, and the judging criteria reward it explicitly.
The briefing is on 7 October. What am I meant to do before then?+
Build. The build period opens on 23 September, the same day applications do, and the written brief, FAQ and submission template are published from day one. The briefing is a mid-point deep dive with Tasco’s team — not the starting gun. Teams that wait for it lose two of their three weeks.
Do I need to be in Vietnam, or speak Vietnamese?+
No. Applications, the briefing and demo day run in English, virtually. If you reach a pilot, you’ll need people who can work with Tasco’s team on Vietnam time.
What does the pilot involve, and how long is it?+
One month: scope lock, build, integrate, test against agreed metrics, then a written decision to scale, extend or stop. The week-by-week plan is on this page. Entering it is Tasco’s decision after demo day, and a broader scope runs longer than a month — the scope is agreed jointly before anyone commits.
Who owns my IP?+
You do. A mutual NDA is signed before any pilot begins. Commercial terms are agreed directly between you and Tasco, before work starts.
When do I hear back?+
Submissions close 15 October at 23:59 ICT. On 16 October every applicant gets an outcome — shortlisted or not. Ten teams present live on 22 October. Pilot scoping starts on 23 October. No one is left waiting to find out by silence.
Sixty teams will apply. Ten will present
Applications and the build period are open now. Submissions close 15 October at 23:59 ICT.
Everyone hears back on 16 October.